Case Study · Culture & Performing Arts

The AI Agent for Theater Lovers across France

Looking for a show to take the kids to next weekend? Catching up on news and upcoming plays from your favorite actor? Need a theater’s address or the best public transport route? The AI agent built for France’s private theaters handles it all.

https://www.tpa.fr
The Ragsense AI agent answering a question on the tpa.fr homepage

250,000 visits per month, an engaged audience

Since 2010, we have run tpa.fr, the largest web portal dedicated to private theater in France, on behalf of ASTP, the French Association of Private Theaters. Building an AI agent for its audience was a demanding brief: understand visitors’ questions, link them to the right datasets (plays, schedules, artists, news), filter upcoming shows and handle complex programming patterns. A tough challenge, and one we were glad to take on.

https://www.tpa.fr/en-tournee
The tpa.fr touring map of shows across France
The TPA AI agent widget listing shows playing in Lyon this weekend

Featuring more than 800 shows and 20,000 artists

tpa.fr is the go-to reference for theater fans in France. Recently expanded from Paris to a nationwide scope, it promotes shows from private and independent production companies.

The tpa.fr portal on three mobile screens: show listings, videos and offers

Answer Previews & Admin Sandbox

Every answer is grounded in indexed datasets. Admins can preview any conversation scenario in a dedicated playground, with full insight into the metadata behind each response.

The Ragsense playground previewing an answer with its metadata

Data syncing between the platform and the portal’s CMS

Speed of data retrieval was the real challenge. Rather than simply scraping web content, we index data at the application level. Show details, schedules, cast lists and news archives each require their own intake and interpretation model.

The TPA.fr dashboard showing indexed content by source
250,000

Visits per month

820

Shows

20,000

Artist files

Test datasets that keep answers accurate over time

Upload unlimited test datasets with their expected answers, and run them regularly to make sure your agent stays accurate as your content evolves.

The Ragsense evaluation datasets with questions and expected answers

Understand what your visitors are looking for

Access every conversation in real time, anonymized and grounded in your data. No guesswork, and no time wasted tracing where an answer came from.

The Ragsense conversation log with a visitor question and its answer

Brand-consistent AI widgets

Customize colors and appearance to match your brand. Create multiple widgets per project for localized versions or for specific sections of your site.

The Ragsense widget settings with TPA brand colors and live preview
“Since 2010, ASTP has entrusted Proffice with designing, developing, running and promoting TPA.FR, the showcase website for private theaters. This long-standing collaboration has given us a real appreciation of their digital expertise and of their teams’ constant drive to master the technologies they implement.”
Antoine Masure

ASTP — Délégué général

Ready to see it in action?

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